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Podcast Media Marketing Reaches Agreement for Nielsen’s Podcast Listener Buying Power Service

Service provides podcasters and brands with compelling insights matching podcast listeners by genre with their buying habits

New York, NY — Oct. 15, 2019 — Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to the Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry. Nielsen’s Podcast Listener Buying Power service, launched in August, allows clients to profile shows using program titles collected from our subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.

Only Nielsen, with its extensive Scarborough category database, has this type of advertiser connection with podcasting. Nielsen’s Podcast Listener Buying Power service has an effective sample of over 30,000 respondents, with the ability to capture results for specific programs. It also features insights on podcast listening across 18 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two-time per year data release. 

“PMM is excited to team up with Nielsen on their Podcast Listener Buying Power service,” said David Raphael, President, PMM. We’ve known the power of podcasting sponsors for a long time, and being able to connect that with Nielsen data behind it will be hugely instrumental in welcoming new sponsors into the space and deepening partnerships with existing sponsors.

“We heard from podcasters and agencies that they need analytics about podcast listeners and their consumer habits,” said Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. “That’s exactly what this service offers. We are delighted to welcome PMM and their incredible roster of podcast programs to Nielsen’s Podcast Listener Buying Power service. We look forward to providing this highly respected podcast company with insights that will fuel their growth.” 

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Podcast Media Marketing, PMM, is the sales and sponsorship team for many top podcasts in the industry.  PMM Proudly represents This American Life, Serial,  The Joe Rogan Experience, Armchair Expert with Dax Shepard, Anna Faris is Unqualified and top comedy and entertainment podcasts from Tom Segura, Bert Kreischer, Christina P, Michael Rosenbaum and Alison Rosen.   PMM was founded over nine years ago to represent independent podcast talent and unite them with like-minded sponsors. PMM’s boutique and curated portfolio offers massive scale with the biggest and best shows, many of which deliver host endorsed ad reads producing effective results and brand lift for sponsors.  Info is at



Dawn Rowan



Brigit Hennaman