Brand Effect Suite

Our Brand Effect suite provides advertisers, agencies and media owners the ability to measure and optimise advertising in all its forms: TV, online, mobile device and tablet. We measure all kinds of ad formats, giving you the insights you need to understand if an ad resonated and how it moved the needle against your primary campaign objective.

We uncover the most efficient and effective ways to allocate investment against your ad’s creative and determine when and how a 20-second spot can deliver as much or more than 30 or even 60 seconds. Our solutions help you integrate the five actions key to deliver ads that break through the clutter and make an impact:

  1. Know the right creative strategy for your brand
  2. Increase the efficiency of your ad spend
  3. Assess your position against the competition
  4. Understand the effect of the media environment
  5. Optimise your ad in real-time