Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly “break through” the clutter—skyrocketing consumer demand right from the get-go and sustaining growth over time. From these remarkable cases, we know that success isn’t the result of magic or randomness; it’s a science that begins with putting the consumers’ struggle at the center of innovation. While this year’s winners are among an elite few, studying their paths to greatness tells a more inclusive story: that it’s possible for any company—of any size, in any category—to launch successful new products. Read the 2015 Breakthrough Innovation Report to get inspired and learn from this year’s winners.

Congratulations to the 2015 u.s. Breakthrough Innovation Award Winners!

Get the report to discover the Breakthrough Innovation Award winners’ stories and best practices.

Atkins Frozen Meals
Atkins™ Frozen Meals
Duracell Quantum
Duracell® Quantum
L'Oreal Paris Advanced Haircare
L’Oreal Paris® Advanced Haircare
Lunchables Uploaded
Lunchables Uploaded
Monster Ultra
Monster® Energy Ultra
Mountain Dew Kickstart
Mountain Dew® Kickstart™
Muller Yogurt
Muller® Yogurt
Reed's Apple Ale
Redd’s Apple Ale
Special K Flatbread Breakfast Sandwiches
Special K® Flatbread Breakfast Sandwiches
The Red Bull Editions
The Red Bull Editions
Tidy Cats Lightweight
Tidy Cats® Lightweight
Tostitos Cantina Tortilla Chips And Salsa
Tostitos® Cantina Tortilla Chips And Salsa
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What Makes a Winner?

Breakthrough Innovation Reports

  • Breakthrough innovation Report Europe 2015
  • Breakthrough innovation Report China 2015
  • Breakthrough innovation Report India 2015
  • Breakthrough Innovation Report Europe 2014
  • Spotlight Report Series Cover
  • Southeast Asia Breakthrough Report


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