Innovation

Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly “break through” the clutter—skyrocketing consumer demand right from the get-go and sustaining growth over time. From these remarkable cases, we know that success isn’t the result of magic or randomness; it’s a science that begins with putting the consumers’ struggle at the center of innovation. While this year’s winners are among an elite few, studying their paths to greatness tells a more inclusive story: that it’s possible for any company—of any size, in any category—to launch successful new products. Read the 2015 Breakthrough Innovation Report to get inspired and learn from this year’s winners.