Nielsen Marketing Cloud

Local Nielsen Media Impact

Local Media Fusion, The Data Powering Local Nielsen Media Impact

Local Media Fusion Available in Local media Impact for Cross Platform Planning

The intelligence behind Local Nielsen Media Impact is Nielsen’s Local Media Fusion, incorporating local TV (LPM and Set Meter Panel data), local radio (PPM Panel data), digital (Scarborough data), as well as L2 Voter and Scarborough targets for media planning and analytics in the 44 markets (25 LPM and 19 Set Meter). Local Media Fusion is the fuel for Local Nielsen Media Impact that allows granular and comprehensive analyses for local cross-media planning.

Learn more about the Media Impact solution and benefits.

Local Nielsen Media Impact

Creating Flexibility for Local Media Planning

Local Nielsen Media Impact is a planning solution that contains respondent level data for TV, radio and Scarborough licensed on a modular level. Clients may access radio, TV, or TV and radio with the option to layer in Scarborough for advanced audience segments (to any configuration).

Available Media Types
  • Local TV (LPM and Set Meter)
  • Local Radio (PPM)
  • Digital (Scarborough)
  • Local People Meter (LPM) Characteristics (included in standard subscription)
  • Scarborough Behavioral/Lifestyle
  • L2 Voter Targets
Media Groups
  • Station
  • Daypart
  • Weekday
  • Half hour
  • Format (radio only)
Data Science
  • GRP
  • IMP (000)
  • CPM/CP
  • Net Reach 1+
  • Dollars/Budget
  • Effective Reach X+
  • Average Frequency
  • Effective Reach Range

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