Nielsen Clear Decisions

Transform big data into actionable business decisions

Researchers have an overwhelming amount of data available to wade through today—and it’s growing every minute. That makes identifying a viable strategy to sift through the data to extract meaningful insights seem like an impossible task. It’s not.

Nielsen Clear Decisions is a software solution designed to analyse large amounts of survey-based data to gather valuable insights that might not be readily apparent. Clear Decisions can uncover insights coming from syndicated and first-party surveys. Clear Decisions includes three modules: Crosstab, Correspondence and Cluster.

“The goal of Clear Decisions is to take a large amount of data and allow users to analyse that data efficiently, in the way they desire, whether graphical or not, to get actionable insights that can be used in their day to day processes.”

Ed Burciu, Director Product Leadership, Nielsen

Clear Decisions has an endless amount of syndicated databases available to analyse, spanning global, national, local, influencer, teen and more.

Clear Decisions seamlessly integrates proprietary studies to facilitate faster business decisions for all survey types.

Nielsen Clear Decisions Crosstab

Nielsen Clear Decisions Crosstab helps you swiftly mine data to create insightful, presentation-ready reports in seconds. Easily view the relationship between multiple points of data with simple and intuitive drag-and-drop crosstab capabilities. From data filtering needs to charting and formatting, Clear Decisions Crosstab makes getting meaningful insights and presentation ready reports effortless.

Get meaningful insights in clear decisions crosstab by utilizing the following features


Cross study search

to quickly look for keywords across all of the studies accessible to you within Clear Decisions



that automatically display your current grid results in a fully editable and dynamic chart



across your business to link associated reports, charts and custom formats with each user account



that enable quick visualization of key elements of your target



to understand the changes that have occurred in your business over time



to visually identify target preferences

Global Data


that easily determine how a particular target performs across geographical areas

Color Coding

Color coding

to quickly uncover new insights



data in a seamless fashion

Nielsen Clear Decisions Correspondence

Dig Deeper into your data with correspondence, now fully integrated in clear decisions

Develop a deeper understanding of your marketplace by mapping consumer attitudes, media consumption and brand behavior with Correspondence, a powerful segmentation feature fully integrated within Clear Decisions Crosstab. Correspondence dynamically illustrates the  relationships between data points in an easy to understand graphical map. The Correspondence feature helps you understand the complexities of a market, define the consumers of a brand and identify market potential.

Nielsen Clear Decisions Cluster

Group similar people together for analysis with cluster

Go beyond simple demographic targeting with Cluster, now fully integrated within Clear Decisions Crosstab. Cluster segments media and marketing databases into groups of people who share similar characteristics or behaviors, using syndicated and first party studies available to you. Cluster groups like things and allows you to analyse the segmented groups in a data table or graphical format to easily uncover insights.

Clear Decisions simplifies audience and media research needs for media researchers. Dig deeper into your data effortlessly with Clear Decisions and optimize your time utilizing one system across all of your surveys.