At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100.
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that cable dramas delivered the biggest lifts.
By Laura McCullough, MD, Sales and Marketing Effectiveness, Nielsen
Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.
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